Increase Your Conversion Rates With Product Photography

High-quality product photography is an essential tool for driving sales to your eCommerce store. It compensates for customers’ inability to touch and feel the items that you’re selling.

In bricks-and-mortar shops, people would usually try the products on display racks before deciding whether or not to buy them.

When it comes to online shopping, they weigh the pros and cons of purchasing a product based on what they see, not feel.

Unfortunately, sometimes the actual look of a product is different from its picture on a website. When a customer experiences this, they end up disappointed and returning the item.

To avoid returns and increase your conversion rate, create visually-appealing product images that are almost tangible.

5 ways to create quality product photos

Proper lighting can be the big difference between a spectacular product image and one that is, well, second-rate.

Anyone can take pictures using a mobile phone or an instant camera, unmindful of the unsightly elements like shadows, but product photography should always produce shadowless photos.

Ample lighting captures not only the shape of an object but also its actual colour and texture.

Now, remember we mentioned the “touch-and-feel” aspect of shopping and how it matters to a shopper? Taking close-ups breaks the invisible barrier between your product and customers. A close-up allows them to scrutinise your product down to its tiniest detail.

Still on the subject of touching and feeling a product, shoot from as many angles as you can to give customers a three-dimensional view of what you’re selling. That way, they can experience the item as if they’ve walked into your shop and touched it.

Also, you’ll want to add a responsive video, which shows how the product works, alongside your multi-angled photos. Not only will it give your customers a clearer picture of your product, but it will also boost traffic on your website. Besides, who doesn’t love videos?

Most important of all, you have to keep it real because a potential customer will want to see how your product can be used day-to-day. Instead of over-editing a picture in Photoshop until it looks extremely fake, apply it to a real-life situation.

If you’re selling a ball gown, for example, how would you present photos of it to a woman with a nine-to-five job? She’s unlikely to buy it if she only sees a tight shot of the dress, but if you show her when and where to wear it, then you have her attention.

More than increasing traffic on your eCommerce website, these tried-and-tested photography techniques will surely lead to a higher conversion rate.

How do you come up with beautiful product images for your site?

Smart Clothing Tips Each Woman Will Appreciate

It's not a secret that women always wish to look attractive and stylish. It does not matter where they go and what they do, they need to feel confident and beautiful. This does not only help them remain in the focus of men's attention, but also makes it easier to reach the goals they have set. The choice of clothes and accessories to be included into the wardrobe of each woman depends upon many factors, such as her body type, style of clothes she prefers, personal traits of character, age, occupation and what not. However, there are effective fashion tips that will ideally work for each lady, who aims at looking appealing, sexy and gorgeous. Some of these smart tips are provided below.

  1. Old Apparel Never Goes Out of Style!

Do you believe that you should get rid of those attires you have worn for two or three years? Do you think that they are not trendy anymore? If so, then you may be mistaken! Many old things do not go out of fashion and remain trendy for years. Just have a look at the apparel you have in your wardrobe! What clothes seem too old-fashioned to be worn every day? Which of them would you eagerly purchase, if you were in a fashion boutique? These simple questions will help you make the right choice!

  1. Choose the Right Outfit for the Black-Tie Event

Have you been invited to visit a black-tie event? Is your best friend or close relative getting married soon and you do not know what to wear? Do not get into despair and take your time to shop wisely! There is no need to buy a luxurious dress for one night only. Instead, give preference to the attire you may put on when visiting holidays and festivals in the future. This will make the purchase both efficient and gorgeous. Do not forget about suitable shoes, accessories and underwear! These things will make you feel confident and beautiful wherever you go, while proper makeup and hairstyle will contribute to your charming appeal!

  1. Know Your Strong Points

The best way to choose clothes that will really work for you is to know your strong points. One and the same apparel may look differently on two women just because they have different body types. It may take some time to experiment with different types of apparel and accessories to make the best choice, but the result will be worth this time and effort. By knowing your strong points, you will be able to opt for clothes that make you look stylish and chic. Likewise, you will avoid clothes that have negative impact upon your appeal and underline your imperfections.

  1. Do not Forget About Jeans!

When thinking about your wardrobe, do not forget about jeans. There are no stylish collections of clothes without this item. You can wear jeans in the everyday life just to feel comfortable. They are a nice choice for a family picnic, a night with your friends, a trip to the forest and even a romantic weekend. Just make sure you choose the right size. If you have any doubts, then give preference to the smaller size, because they will stretch with the lapse of time. By the way, if your jeans look a bit old-fashioned or you just wish to give them a brand new look, then you can decorate them with versatile gems and other accessories you will find any local garment accessories shop. A bit of imagination will help you get nice-looking and fashionable jeans!

  1. Watch Out Deodorant Stains!

It's not a secret that deodorant stains look unappealing and sometimes even disgusting. Furthermore, they are very hard to wash sometimes, which means that they can easily spoil your attire. It does not matter how stylish and expensive your new dress or blouse is – deodorant stains will give it an unattractive look. The same concerns makeup stains. If you have noticed the problem, try to wash the piece of clothing as soon as you can. If washing the stains with water does not help, then add the detergent or stain remover into water, leave it there for several hours and give it another try. This should help get rid of the problem.

  1. Do Not Underestimate the Importance of Scarves and Belts

Accessories always contribute to the way you look. This especially concerns scarves and belts that come in different colors, models, shapes, sizes and materials. You can choose several of them to fit your clothes. When chosen properly, these accessories add style, grace and elegance to your appeal.

  1. Keep Your Clothes in Order

It does not matter how many clothes and accessories you have, you should always keep them in order. Having bought an article of clothing you have been looking for, take your time to read the instructions on the label to know how to take care of it properly. This will not take much time, but will help you maintain the nice look of your apparel for a long time.

An Introduction to Affiliate Marketing For Beginners

As the global economic situation continues to deteriorate, more and more people are beginning to look to the internet, seeking a way to make themselves a little extra income. There are many possible ways to make money on-line; arguably the most established form is through affiliate marketing.

Most people wrongly assume that affiliate marketing is a new buzz phrases cooked up by internet users, which is entirely incorrect. Affiliate marketing has been around for a long time, anyone who is familiar with the concept of commissioned based sales will already understand what affiliate marketing is all about.

o Definition of affiliate marketing – Quite simply, affiliate marketing deals with the promotion of a third party product, in exchange for a percentage of the proceeds from any successful sales. In the past these sales would have been tracked on paper, the internet changed all that. Modern affiliate marketers have very little involvement in the allocation and payment of contracts, as everything is now automated. Instead they are free to spend their time on the actual marketing of the affiliate products.

o Choosing a program – The most common way that an internet marketer will attempt to generate an income stream through affiliate marketing is very straightforward. They will sign up with one of the major affiliate product networks, the most prominent being ClickBank. Once they have an account set up they will try to find suitable products that they can market, from within the affiliate network. Once they have located a product that they feel would be successful, they will begin the marketing process.

o Marketing process -The marketing process can consist of either paid forms of advertising such as PPC (Pay Per Click), or it can consist of free forms of advertising, such as writing articles and publishing them to large article directories. The article contains a tracking link to an affiliate product, anyone reading the article may be likely to click on the link, and hopefully make a purchase.

o Website created – Quite often the affiliate marketer will actually create and operate a website, which will be used to attract visitors. Upon the website the affiliate marketer will place advertisements and offers for a range of affiliate products. Once again, when a visitor clicks on a banner or a text link, and proceeds to purchase the product, the site owner will receive commission from the sale.

Overall, affiliate marketing is an exciting and challenging way to attempt to generate an on-line income.

A List of Clothing Fashion Don’ts

There are plenty fashion rules that have circulated for centuries, and these days, the old rules will not cut it. Today, you need to forget about the old rules of not wearing white after labor day and saving all of your shimmer for the evening. If you want to learn how to dress your body well and look better everyday, try to avoid the following brand new fashion don'ts.

Do not think function over fashion. If your excuse for not wearing your body better is simply that you are dressing for the weather or you just want to be "comfortable," it is probably time for a change. Do not just by oversized clothing that is frumpy and totally not figure flattering because you want to be "comfortable." If you take your time and try things on you will find that well fitted clothing that is appropriate for your body type actually is quite comfortable. If you get the proper size and the proper style, you can look good, be shielded from the weather, and feel comfortable.

Do not use size numbers alone to determine whether or not your clothes will fit you. Every boutique, department store, and clothing shop is going to have sizes on their outfits. Your size will not be the same in all stores, so get over it. Sometimes, even though you might feel bad about it, the appropriate size for your body will mean looking for a higher number in some stores than in others. It is much better to buy a larger size and look good than to wear something that does not really fit you, and will make you look bigger. If your outfits are busting at the seams, you will look larger than you are.

The final do not is this: do not think that your appearance does not matter. You might say that you do not care what other people think. The reality is, however, that if you have certain career goals in mind and you do not look the part, you will not get the part. Everyone, even if they try to deny it, wants the respect of others, especially at work. Dress to look the best that you can look in appropriate clothing for your profession. Do not make excuses or sell yourself short of the opportunity to look put together to potential clients and potential employers.

The clothing that you put on your body says a lot about who you are. Let it match who you are inside. Let the world know that you respect yourself enough to dress well.