Typography Fundamentals

Typography is one of the considerable knowledge and industry fields, based on typefaces. They are an integral part of any graphic design, publishing or typing projects. However, before clashing with fonts' choice that appears to a major issue in design, one should get acquainted with typography fundamentals, accumulated from famous typographers for centuries, including basic terms, styles and principles.

Typography is a primary integral part of any web0design project, as its main purpose is to carry information. In addition, it is an art of text decoration, so it could readable and beautiful at the same time.

Type family is usually mistaken for types or fonts. In sober fact, it is a group of fonts of the same origin, structure and image. It is a set of stylistically similar characters that you can write or print. Type family includes figures, letters and symbols. Font is a narrows concept, which is determined by several factors, such as size and style. In general, Arial is a type family, and Arial Bold is a font of this type family.

Serif fonts or Antiqua embraces all the fonts with small serifs at the top or at the bottom of their characters. They are strongly recommended for large text paragraphs because of their low readability. These are good for headlines and title lines. Serif fonts have been used since the Middle Ages period (for instance, one can pay attention to OldStyle Century). The characteristic feature: the part written at certain angle is usually thin. Beside Old Style Century, the group of old-fashioned Antiqua fonts embrace such type families (remember this term?) Centaur and Goudy Old Style.

The 18th century was a turning point in typography. It was a period of transitional serifs . The difference between wide and thin character lines is strongly visible, which may be observed in numerous fonts of the time – Baskerville, Times New Roman, Caslon, Bookman, Georgia, etc.

Later they were replaced with Slab serifs , which feature the same width of the lines.

Sans serifs or Grotesque fonts appeared at the end of the 18th century. There are four main types of sans serifs: grotesque fonts (Franklin Gothic) are very similar to serif fonts; Neo-Grotesque fonts (Arial. Helvetica), Humanist fonts (Optima, Verdana, Frutiger) are marked with thorough calligraphic letters and Geometric sans serifs are the most advanced modern fonts. The last ones include Metro, Futura, Eurostile, Rodchenko, etc.

There are also some other groups of fonts of equal importance, including Script and Decorative, but mostly they came from basic serifs and sans serif fonts .

Oh to Own a Designer Dress!

How many women can honestly say, without crossing fingers behind backs, that they have not gone weak-kneed at the sight of that oh so alluring designer dress, which sparkles so suggestively in the shop window? It can be safely assumed, judging by the popularity of such dresses, that those who answer 'no' are in the minority.

Seemingly innocent at first glance, the power a beautifully designed garment can hold over a person, is astonishing. Just go to any designer shop and you will hear the agonised mutterings of 'Oh, I really should not … No, I'm not going to buy it … Well, there's no harm in just trying it on .. Oh God, I love it … No, I can not buy it … Ok, just this once … '

The heart usually prevails and the person in question returns home with the contented feeling they have just bought something special; something that not everyone else has. This is the lure of the designer.

Although clothing's fundamental purpose is to protect the body from nature's elements, its role has radically altered over time. Historians believe the first clothes consist of materials like fur, leather and leaves, which were wrapped around a person's body, thus sheltering them from the weather. In today's society however, clothes are viewed more as a statement about an individual, rather than being necessary for their survival.

Advances in technology, such as central heating, helped to bring about this change, but it is understood that Charles Frederick Worth, born in England in 1825, shaped the world of clothing, and in particular, women's dressmaking; thus giving birth to the term 'fashion' in the way we understand it today.

After moving to France to work for Parisian drappers, Gagelin and Opigez, Mr Worth married one of their models, where he began making dresses for her. Soon after, customers began asking for replicas of the dresses, which prompted him to seek financial backing for his own dressmaking business.

In time, he became named for his designs, which were much simpler and said to be more flattering for the lady's figure than others of the time; he has become popular with an array of rich, distinguished women, including royalty and the famous. He also moved away from letting women design garments themselves, and instead chose to display his own designs at fashion shows, which were held four times a year.

So the rise of the designer dress began, and other fashion designers followed suit to create whole collections of designer clothes.

Fashion designers are now commonplace, designing clothing for individual clients, specialty stores and / or high-fashion department stores. What distinguishes their clothing from the norm is the originality of design, coupled with the limited availability of garment numbers.

This, essentially, is what makes designer clothing so bought after and is why those skilfully crafted designer dresses can make one go weak-kneed in praise – not only at the thought of possessing one, but also in the knowledge that they own something unique.

Email Addresses Marketing – A Quick Guide to EMail Marketing

Email addresses marketing, or better known as email marketing, is a method used for specifically communicating with a targeted audience, or a niche market, to promote your website, or enhance awareness regarding certain products or services. Or, in a broader sense, email addresses marketing refer to emails sent to clients or potential clients to give them a more in-depth knowledge of your business.

Email addresses marketing can be a very efficient technique to notify customers about upcoming events, supply information about existing or new products or services, or to increase their understanding about what business offers. The foundation for a successful email addresses marketing is to have access to in-house client lists and to expand those lists through various means. Your email list will allow you to develop a long-term relationship with your online customers, which will lead to established communication and the possibility of selling products or services to them over and over again.

The three main methods of email addresses marketing are:

o Placing advertisements in emails sent by others.
o Sending direct marketing emails for trial and winning new clients or convincing existing clients to make a purchase again.
o Sending emails to customers for the purposes of improving your relationship with them.

Here are three ways to create and maintain an email list:

o Use an Opt-In – Put an Opt-In, also known as a sign-up box, on your Website and on every single page. Once this is completed, you can gather customers' email addresses and email them about your products, services or any updates on your website.

o Promote your newsletter by forwarding them to a friend or feature a contest – You can get the recipients of your emails to help in the promotional work for you by including a forward to a friend link in your emails to them. Once the recipients' friends and family members have received the forwarded email, you can then send them an email asking them to subscribe to your email or newsletter.

o Offer free content – You can also try sending out to your recipients a whitepaper or something similar. In order to receive the content, have them provide you with information including email addresses. However, make sure that you include a note at the bottom of your email informing them that you intend to email them from that point forward.

Consider the discussion above and the points raised before you venture into email addresses marketing to maximize your chances at success.

Tips to Decorate a Perfect Red Carpet Wedding

Undoubtly, the matrimony ceremony is the most cherished event in every man and woman's life. This is what we all dream of, since the time we take a dive into the world of adulthood.

Yes, wedding vows between the bride and the groom are the cornerstone of the wedding eve, but there is another aspect which is also of paramount importance, and this is the smiling faces of the witnesses of your special day.

Hosting a wedding celebration is a baffling ask as one has to take care of a number of things. Starting with the crispy, juicy snacks served, the main course the music played in the background, but of all decoration at the party venue which makes a difference between any other celebration and something memorable.

Here, in this post, we dug deep into several ways to decorate a perfect red carpet wedding:

The Entrance

The decor of the entrance should be such it brings in happy and positive vibes. When decorating the entrance to the venue, think in terms of color palette, and not the individual or a combination of one or two colors. The event drapery at the entrance should invite, pick one who design matches seamlessly with the entire party decor.

The Center Stage

For setting up the stage at the wedding venue, you have to mull over several things. Firstly of all, the lighting should illuminate the bride and groom. The backdrop for the stage has to be elegantly dressed with an event backdrop. Buy something, which does not seem like an addition, but an extension of the party decor. Use the same style of fabric for lines, chair covers, and sashes, to make the center stage a topic of positive conversation amongst your invitees.

The Tables

When it comes to tables, do not stick to a rule of thumb, have different tables, the square, the rectangular or the round. But, most important, are the covers for chairs, make sure they appeal in style and design.

The Cake

The cake is another center of attraction, so display it nicely in the center. Go for different colors and textures for the cake. You can also decorate your cake or its surrounding with fresh flowers.

At the end of it all, these tips will help you to dress up an unforgettable wedding party venue. Keep in mind, today, the Internet is the best place to shop for event backdrop, event drapery, linens, and chair covers.