Sterling Silver Jewelry: The Standard For Quality, Reliability and Beauty

Sterling silver jewelry comes in various forms such as bracelets and chains including sterling silver figaro, curve, ropes, box, and snake, charms, lockets, earrings, rings, omegas, pendants and slides. Sterling silver jewelry also includes silver rings, earrings, charm bracelets, ear cuffs, sterling silver belly chains, thumb rings, and more.

Sterling silver jewelry is always made of silver which is 92.5% pure, it is composed of 925 parts of pure silver and 75 parts alloy, usually copper. Sterling silver jewelry always has the stamp of sterling silver on it, accompanied at times with the name of the designer or jewelry manufacturer. The word "sterling" is the most respected in the jewelry business today. Since pure silver by itself is too soft, another metal such as copper is added to it, to give the silver its added stiffness and other qualities. The resulting mixture which results is composed of 925 parts pure silver in every 1000 – this proportion never promises – it is fixed by law. This is referred to as sterling and is often incorrectly called or referred to as solid silver.

The sterling silver jewelry is made from this sterling silver, which is a white and highly reflective precious metal. It is of superior quality, which reflects in its look and feel. Although less durable than stainless steel and other precious metals, sterling silver is often employed in watches that coordinate or look like sterling jewelry. A protective coating may be added to prevent tarnish. Sterling silver jewelry is not very cheap, yet is also not beyond reach. It has a very distinct look and can be easily distinguished. There is no mistaking the high reflective shine of this jewelry, which is one of its characteristics trade marks.

It adds a sophisticated charm to your personality. Sterling silver jewelry has a very stylish look and lends an incredible elegance to your entire look. The inedible stamp of quality along with the chic sophistication makes it a wonderful must have product. It is a very versatile ornament which crosses all barriers of age, cast, creed etc. It can be worn by anyone wherever young or old.

Some care has to be taken of any sterling silver jewelry that you own. This jewelry does tarnish with time. To clean the sterling silver jewelry use a polishing cloth or sprinkle a fair amount of dry baking powder on a soft cloth and hold it in the palm of your hand. Rub carefully to avoid scratching stones or glass components. When done, shake the powder off.

Sterling silver jewelry has a unique air of class, sophistication and style surrounding it. It is a wonderful thing to own and also to gift to people who matter. It says a lot about your personality and taste. Wearing sterling silver jewelry can immediately enhance your over-all persona. It is available for both men and women being one of those essential pieces of jewelry which you must have in your collection.

Its versatile look allows it to be used on many occasions and the feel as well as texture is quite fashionable as well as glamorous.

Russia Number One In Weapons Export

The report "Weapons supplies to developing countries 1998-2005" published by the research service of the USA Congress contains data claiming that last year Russia became number one in weapons export to developing countries with the total sum of contracts contracts adjusted to 7.1 billion dollars. According to this document, excerpts from which were published with comments in The New York Times, Moscow beat Washington, which took the third position with its 6.2 billion dollars contracts. The second position belongs to France: it sold weapons on 6.3 billion dollars, according to the US Congress.

However, several facts of the "sensational" document cause serious doubts. First of all, data provided by the US Congress do not gee with the information spread in the beginning of the year by the federal commission of military-technical cooperation of Russia where the volume of Russian weapons export in 2005 was estimated 6.126 billion dollars. The sum can be considered record as in recent years Russian exporters could hardly reach the verge of 5 billion dollars. It seems logical to be interested in clarification of the 1 billion difference in the Congress and the Federal commission data.

Washington did not beat about the bush to find an explanation of the difference mentioned above: their comments indicated the fact that they also included Russian export of several land anti-aircraft defense systems (zenith-missile complex TOR-M1) to Iran. At the same time the report did not emphasize the fact whether Moscow had already supplied the systems to Teheran or not. It only informed that the affair cost 700 thousand dollars and that apart from zenith-missile complex Russia had also sold 8 air tankers to Iran. Ides, Washington included Russian help concerning Teheran's military equipment modernization into the volume of Russian supplies to Iran. In two words, Russia became "champion in weapons export" through not only India and China, but also Iran.

And this is the second point that causes hesitations about objectivity and relativity of the analysis held by the research service of the Congress. Warlike equipment and arms export has always been quite a politically loaded issue. While marking Russian success in weapons trade the US report distinctly observations upon their backsliding from leading positions in this chart. Interestingly, this happens straight ahead to the Congress elections. The report claims that the States have lost a significant share of the weapons market since 2004. That year the US did 9.4 billion dollars on weapons trade while Russia did only 5.4, and now Russia is one billion dollars ahead. The conclusion which is likely to get into many people of electional age minds is quite predictable: to vote for democrats who can bring back our leadership in weapons trade which means new jobs, new earnings …

It is necessary to mention that weapons export matters in the States are not on the decline. In 2005 the US income from weapons trade was inconsiderably smaller than in 2004, coupled, Russian achievements in this sphere do not look that impressive in comparison with just one of the US contracts – 7 billion dollars contract with Turkey. Moreover, the US also provides NATO countries with weapons as well, while the mentioned market zone is deadly closed for Russian weapons suppliers.

The General assembly of NATO has recently made a decision to organize a special group to work out new international regulations concerning weapons trade and export. Experts hope that after the regulations come into force data on the achievements in this sphere will be more truthful and reliable.

Source:

http://www.rian.ru

Translation: Lavrentyeva Natalya

Increase Your Conversion Rates With Product Photography

High-quality product photography is an essential tool for driving sales to your eCommerce store. It compensates for customers’ inability to touch and feel the items that you’re selling.

In bricks-and-mortar shops, people would usually try the products on display racks before deciding whether or not to buy them.

When it comes to online shopping, they weigh the pros and cons of purchasing a product based on what they see, not feel.

Unfortunately, sometimes the actual look of a product is different from its picture on a website. When a customer experiences this, they end up disappointed and returning the item.

To avoid returns and increase your conversion rate, create visually-appealing product images that are almost tangible.

5 ways to create quality product photos

Proper lighting can be the big difference between a spectacular product image and one that is, well, second-rate.

Anyone can take pictures using a mobile phone or an instant camera, unmindful of the unsightly elements like shadows, but product photography should always produce shadowless photos.

Ample lighting captures not only the shape of an object but also its actual colour and texture.

Now, remember we mentioned the “touch-and-feel” aspect of shopping and how it matters to a shopper? Taking close-ups breaks the invisible barrier between your product and customers. A close-up allows them to scrutinise your product down to its tiniest detail.

Still on the subject of touching and feeling a product, shoot from as many angles as you can to give customers a three-dimensional view of what you’re selling. That way, they can experience the item as if they’ve walked into your shop and touched it.

Also, you’ll want to add a responsive video, which shows how the product works, alongside your multi-angled photos. Not only will it give your customers a clearer picture of your product, but it will also boost traffic on your website. Besides, who doesn’t love videos?

Most important of all, you have to keep it real because a potential customer will want to see how your product can be used day-to-day. Instead of over-editing a picture in Photoshop until it looks extremely fake, apply it to a real-life situation.

If you’re selling a ball gown, for example, how would you present photos of it to a woman with a nine-to-five job? She’s unlikely to buy it if she only sees a tight shot of the dress, but if you show her when and where to wear it, then you have her attention.

More than increasing traffic on your eCommerce website, these tried-and-tested photography techniques will surely lead to a higher conversion rate.

How do you come up with beautiful product images for your site?

Smart Clothing Tips Each Woman Will Appreciate

It's not a secret that women always wish to look attractive and stylish. It does not matter where they go and what they do, they need to feel confident and beautiful. This does not only help them remain in the focus of men's attention, but also makes it easier to reach the goals they have set. The choice of clothes and accessories to be included into the wardrobe of each woman depends upon many factors, such as her body type, style of clothes she prefers, personal traits of character, age, occupation and what not. However, there are effective fashion tips that will ideally work for each lady, who aims at looking appealing, sexy and gorgeous. Some of these smart tips are provided below.

  1. Old Apparel Never Goes Out of Style!

Do you believe that you should get rid of those attires you have worn for two or three years? Do you think that they are not trendy anymore? If so, then you may be mistaken! Many old things do not go out of fashion and remain trendy for years. Just have a look at the apparel you have in your wardrobe! What clothes seem too old-fashioned to be worn every day? Which of them would you eagerly purchase, if you were in a fashion boutique? These simple questions will help you make the right choice!

  1. Choose the Right Outfit for the Black-Tie Event

Have you been invited to visit a black-tie event? Is your best friend or close relative getting married soon and you do not know what to wear? Do not get into despair and take your time to shop wisely! There is no need to buy a luxurious dress for one night only. Instead, give preference to the attire you may put on when visiting holidays and festivals in the future. This will make the purchase both efficient and gorgeous. Do not forget about suitable shoes, accessories and underwear! These things will make you feel confident and beautiful wherever you go, while proper makeup and hairstyle will contribute to your charming appeal!

  1. Know Your Strong Points

The best way to choose clothes that will really work for you is to know your strong points. One and the same apparel may look differently on two women just because they have different body types. It may take some time to experiment with different types of apparel and accessories to make the best choice, but the result will be worth this time and effort. By knowing your strong points, you will be able to opt for clothes that make you look stylish and chic. Likewise, you will avoid clothes that have negative impact upon your appeal and underline your imperfections.

  1. Do not Forget About Jeans!

When thinking about your wardrobe, do not forget about jeans. There are no stylish collections of clothes without this item. You can wear jeans in the everyday life just to feel comfortable. They are a nice choice for a family picnic, a night with your friends, a trip to the forest and even a romantic weekend. Just make sure you choose the right size. If you have any doubts, then give preference to the smaller size, because they will stretch with the lapse of time. By the way, if your jeans look a bit old-fashioned or you just wish to give them a brand new look, then you can decorate them with versatile gems and other accessories you will find any local garment accessories shop. A bit of imagination will help you get nice-looking and fashionable jeans!

  1. Watch Out Deodorant Stains!

It's not a secret that deodorant stains look unappealing and sometimes even disgusting. Furthermore, they are very hard to wash sometimes, which means that they can easily spoil your attire. It does not matter how stylish and expensive your new dress or blouse is – deodorant stains will give it an unattractive look. The same concerns makeup stains. If you have noticed the problem, try to wash the piece of clothing as soon as you can. If washing the stains with water does not help, then add the detergent or stain remover into water, leave it there for several hours and give it another try. This should help get rid of the problem.

  1. Do Not Underestimate the Importance of Scarves and Belts

Accessories always contribute to the way you look. This especially concerns scarves and belts that come in different colors, models, shapes, sizes and materials. You can choose several of them to fit your clothes. When chosen properly, these accessories add style, grace and elegance to your appeal.

  1. Keep Your Clothes in Order

It does not matter how many clothes and accessories you have, you should always keep them in order. Having bought an article of clothing you have been looking for, take your time to read the instructions on the label to know how to take care of it properly. This will not take much time, but will help you maintain the nice look of your apparel for a long time.